We feel it is important to sit with a client before we start a project, this helps us to capture the essence of the brand. We make sure we clearly understand what your company is about, your company’s message, who your target market is and who your main competitors are.
Once we have completed our research it is important to brainstorm, this helps to identify the main values we need to convey. Next we move on to the fun bit, sketching multiple concepts. A logo takes thought and creativity. An effective logo has a concept or meaning behind it.
Market research can not be overlooked no matter how big or small your company is. It is essential to understand the target market, current trends and to understand your industry. We look at competitors and consider how their logos work or don’t work for them. We give your company the competitive edge.
With finalised design ideas we feel the best way to present them is face to face, in black and white as it gives us a chance to discuss and agree the design before exploring the use of colour. Sometimes we may go back to the drawing board, but as designers we understand that a logo cannot be forced on a client, you must love it as much as we do.